Curated plants, thoughtful pots, and practical green guidance for city dwellers

About Our Approach to Urban Greenery

Urban greenery flourishes when plant choices align with environmental realities. Our process starts with mapping typical light ranges, average daily temperatures, humidity tendencies and resident availability for care. We then group plants into profiles for carefree living, attentive caretakers, and terrace-friendly mixes. This segmentation helps customers choose options that match their routines rather than their aspirations alone, which reduces early loss and builds steady confidence. We also provide contextual styling advice that considers scale, negative space, and sightlines so plants contribute positively to interiors without cluttering circulation routes.

The business began as a neighborhood collection of plant enthusiasts who wanted a pragmatic approach to city gardening: fewer ornamental gimmicks, more resilient species and clear instructions for people with limited time. Over time the model matured into a full service offering that blends retail, education, and maintenance. Horticultural best practices underpin every recommendation: correct pot selection, attention to drainage, careful repotting timing and measured fertilization. We encourage low-toxicity solutions for pest management and favor mechanical remediation before chemical controls wherever possible.

Community is central. We host small swap meets and hands-on sessions where participants practice repotting, share cuttings and learn propagation techniques in a supervised environment. These gatherings reduce waste through sharing and strengthen the local network of plant caretakers, increasing long-term plant survival and satisfaction.